FASHION BRAND ANALYSIS: JEWEL BY LISA

Hello peeps, hope you are having a fabulous week thus far. Today I would like to bring to you my first fashion brand analysis. I hope it is insightful and I also hope that this blog can become a reference point to all those fashion brands cropping up everyday in the African fashion industry. A lot has to be done on the branding gianmarco lorenzi sheep skin and marketing of these labels and first and foremost they need to be considered as a business in order for these designers to invest the time and money in developping a branding and marketing strategy for growth purpose.The brand I am going to look at today is Jewel by Lisa. This brand has not been going for that long but within this period it has managed to penetrate and position itself into the minds of fashionistas in Nigeria, South Africa, UK, US, in short - worldwide!!
Brand Bio:
Created in 2005, Jewel by Lisa is a luxury fashion brand with a strong clientele that creates lifelong treasures encouraging its clients to wear over and over again.

Their goal is to cater to the Nigerian market, creating desirable, one-of-a kind luxury pieces while establishing itself as an international label.

It remains one of the true brands that people respect for re-inventing Ankara textiles into covetable pieces.

Designer Bio:
In 2005 Lisa Folawiyo a law graduate from the University of gianmarco lorenzi shoes diamonds Nigeria with no formal fashion education and her team of expert craftsmen stormed onto the Nigerian fashion scene with Jewel by Lisa.

Brand Personality:
“International Chic”

Brand Target:
The woman who wears Jewel by Lisa can be described as “a stylish, confident, city chic woman with a wardrobe filled with desirable eclectic pieces picked up from her travels; her youthful exuberance speaks effortless and unrehearsed style. She also understands fashion. (According to Lisa Folawiyo).

Brand Image:
One of a kind pieces - luxury
Intricate workmanship – quality
Handcrafted - luxury

How does Jewel by Lisa add Value?
By associating itself with many renowned international urban and mainstream stars as mentioned below. With the buying public striving hard to emulate what their adored celebrities are wearing or buying, it is evident that celebrity cheap blue platform gianmarco lorenzi wedges endorsement certainly adds value to a brand. However, the brand has to carefully vet the celebrities who are seen in their items so as to not lower the brand reputation.

Taking part in the debut Arise Africa Fashion Week in South Africa, New York Fashion Week as well as an exhibition at Paris Fashion Week, also adds value to the brand as the target demographic for the magazine and shows are women who are interested in high end fashion (and usually have the income to go with it!).

The main headquarters being situated at Ribadu Street, Lagos, which seems to be an affluent area with offices, swanky restaurants and private hospitals, adds value to the brand as the rather exclusive nature of the area sits perfectly with the branding of the label as one which is exclusive but yet affordable and attainable.

Competitive Advantage:
Brands create competitive advantage by perceiving or discovering new and better ways to compete in an industry and bringing them to the market. Thus a brand’s relative position within an industry is given by its choice of competitive gianmarco lorenzi snake shoes advantage (cost leadership vs. differentiation) and its choice of competitive scope. Competitive scope distinguishes between brands targeting broad industry segments and those focusing on a narrow segment.

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Bonne idée de promotion.